Having
seen success as affiliates, We have been
thinking about the next step. So, we came
across the dropship model (which we knew
of before but didn’t see it as a long
term way to earn a reasonable revenue).
So, our dilemma is whether to continue to
invest time and effort on affiliate programs
and affiliate networks or venture into dropshipping.
There
are a few dropship companies such as shopster.com
which will only show their prices if you
have an account (though you can have a 7day
free trail account) while I found MegaGoods.com
showing it’s prices openly to non-members
as well. So, using the member prices given
on MegaGoods.com and comparing it to the
same product offerings on Amazon, I found
that the margins are typically 6% and above
for electronics. However, Amazon Affiliate
program gives only 4% for electronics category
(but gives up to 8.5% depending on performance
for other categories). So, while it’s
obviously a disadvantage of at least 2%
being an affiliate, here are some pros and
cons of Dropship vs Affiliate programs.
Affiliate
Pros compared to Dropshipping
•
No need to deal with online transactions
• No need to have secure website to
take orders
• No need to process the orders
• No need to deal with customers and
take any calls for returns and other maintenance
work
• No need to worry about maintaining
reputation of the store/brand
• No need to worry about losing a
potential customer due to lack of trust/brand
recognition
• Number of product choices is much
more with a program like Amazon affiliate
program, than any of the dropshipping programs
(while Amazon has millions of products and
typically hundreds in each category such
as GPS or even dozens for a category such
as Plasma TV’s, the choice available
with any dropshipping program is typically
much lesser.
Affiliate
Cons compared to Dropshipping
•
No control on pricing. Whatever the affiliate
program company (Amazon for example) offers,
have to convince visitors to buy at that
price.
• No customer info to be able to maintain
a mailing list and follow up with them with
deals (adhering to the opt-in/out policy)
• No repeat customers
• Difficult to obtain statistics or
they are inaccurate
Assuming that in both cases it’s important
to maintain a good website, follow SEO techniques,
bring traffic to the site and so on:
The lack of operational overhead for affiliate
programs is probably enough reason to not
worry about the extra 2+% revenue possible
with dropshipping.
Our
conclusion at this moment in time is that
if you are considering either program as
a side income and not too serious of making
it a mainstream income, then going with
affiliate programs is perhaps the best option.
But if you are very serious about your own
small business and be your own boss one
day, then you should definitely try out
one or two dropship programs and networks.
Also see;
• Top
Dropshipping sites
• What
is Dropshipping
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