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Where
should I place my ads on my pages?
Certain
locations tend to be more successful than others.
This "heat map" illustrates the ideal
placing on a sample page layout. The colors fade
from dark orange (strongest performance) to light
yellow (weakest performance). All other things
being equal, ads located above the fold tend to
perform better than those below the fold.
Ads
placed near rich content and navigational aids
usually do well because users are focused on those
areas of a page.
While this heat map is useful as a positioning
guideline, I would strongly recommend putting
your users first when deciding on ad location.
Think about their behaviour on different pages,
and what will be most useful and visible to them.
You'll find that the most optimal ad position
isn't always what you expect on certain pages.
For
example, on pages where users are typically focused
on reading an article, ads placed directly below
the end of the editorial content tend to perform
very well. It's almost as if users finish reading
and ask themselves, "What can I do next?"
Precisely targeted ads can answer that question
for them.
Making AdSense fit your
forum site
When you run a forum site, ad placement and formats
are key to designing ads that will be successful
but not intrusive to your regular users.
Placement:
Display your ad units where repeat users will
notice them
Because forum regulars tend to skip the header
and go straight to the meat of the thread, placing
your ad unit above or below the first post can
be more effective than ads next to the logo.
Place a leaderboard immediately after the last
post. This provides users who make it to the end
of a thread with a 'next step' when the content
ends. Try to avoid placing it after the footer,
though, as your readers will likely move to the
next thread without seeing the ad.
Formats: Adapting your design for multiple ad
units and limited space.
Using multiple ad units, you can use a variety
of formats to fill ad space throughout your site.
Placing a skyscraper above the fold on the left
side of your forum seems to produce slightly better
performance than other positioning. However, when
using multiple ad units throughout the page our
horizontal bias still favors the leaderboard.
Our heat map provides more details.
Use horizontal link units, which are small enough
to fit near the top of your forum just below the
header. For the regular forum visitor, link units
offer a wider range of relevant topics to browse.
However you choose to implement your ads, keep
in mind that forums are highly interactive sites
with regular users. Be sure to blend the ads nicely,
so they don't appear overly intrusive - but don't
blend them so well they mislead your users! Every
forum site is different and you know your community
best, so as always use your own judgment to create
the most positive experience for your users.
Tip for making the most of revenue opportunities:
Like most sites, forums can benefit from opting
in to image ads. Supporting image ads increases
the pool of ads - particularly cost-per-thousand-impression
(CPM) ads - bidding to display on your site. Since
forums tend to have lower clickthrough rates than
other types of sites, CPM ads can improve revenue
without the need for clicks. Keep in mind, however,
that CPM ads come in both text and image formats.
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Below
is 'Googles Heat Map'. This is a heat map recommended
by Google. It shows the best areas that google
ads should be placed on your page (For Maximum
Results). The darker the color the better the
placement.
thought
we would throw this image in - it shows where
people look in the first few seconds after a google
search result. Just goes to show been ranked in
the top 3 is more important than you think!
Also see;
• Get
the right affiliates
• Make
money from your affiliates
• Hide
Your Affiliate Links
• Landing
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